--- title: XEN Advisory Team | Driving Growth for Financial Advisory Firms description: This is the team that drives growth for accounting practices and financial advisory firms in Sydney. --- [![XEN Advisory](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/XEN_Logo.png?width=201&name=XEN_Logo.png "XEN Advisory")](https://www.xenadvisory.com.au) [![FREE EVALUATION](https://no-cache.hubspot.com/cta/default/306227/21b98073-2193-4016-a18f-e8127fdb2f1d.png)](https://cta-redirect.hubspot.com/cta/redirect/306227/21b98073-2193-4016-a18f-e8127fdb2f1d) ![team-hero.jpg](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/team-hero.jpg?width=3542&name=team-hero.jpg "team-hero.jpg") ## XEN TEAM We focus on the digital strategies and tactics that help **financial advisory firms** reach, engage and convert their target customers. ![Team_Plan.jpg](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/Team_Plan.jpg?width=1000&name=Team_Plan.jpg "Team_Plan.jpg") #### MANAGEMENT ![Ian](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/uploads/ian-jacob.jpg?width=185&height=172&name=ian-jacob.jpg) ### Ian Jacob #### MARKETING DIRECTOR Ian is the head of customer acquisition, helping advisory firms understand the opportunities for implementing digital marketing into their practice. ![Suellen](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/suellen.jpg?width=185&height=172&name=suellen.jpg) ### SUELLEN HUGHES #### CREATIVE DIRECTOR Suellen manages all creative and design work as well as customer strategy, planning and implementation of paid advertising campaigns. ![Craig](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/craig.jpg?width=185&height=172&name=craig.jpg) ### CRAIG BAILEY #### TECHNICAL DIRECTOR Craig works with companies to help them understand, implement and scale their digital marketing strategies. The focus is on sustainable, high-quality growth. ![Tara](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/tara.jpg?width=185&height=172&name=tara.jpg) ### TARA CONNOLLY #### MARKETING MANAGER Tara is a content marketing specialist, managing content strategy, creation and HubSpot implementation. ![Kylie](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/kylie.jpg?width=185&height=172&name=kylie.jpg) ### KYLIE BROWNE #### PROJECTS DIRECTOR Kylie is an AdWords specialist, with a passion for all things marketing. She manages customer projects, and implements AdWords, Email and Social Media Marketing. ![Charlene](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/uploads/charlene.jpg?width=185&height=172&name=charlene.jpg) ### CHARLENE JACOB #### Financial Content Specialist Charlene is a Chartered Accountant and financial advisory industry specialist. She oversees all content creation and strategy for specific customer campaigns. ![grey-arrow.png](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/grey-arrow.png?width=28&name=grey-arrow.png "grey-arrow.png") #### Consultants ![Roselen](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/rose.jpg?width=185&height=172&name=rose.jpg) ### ROSELEN FERNANDEZ #### HUBSPOT SPECIALIST Roselen is a HubSpot and Inbound Marketing specialist, with a focus on financial, business and technology campaigns. ![Jon](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/jon.jpg?width=185&height=172&name=jon.jpg) ### JON CAPISTRANO #### RESEARCHER Jon specialises in research and content creation for blog posts, articles, ebooks and on-going digital campaigns. ![kylie.jpg](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/kerry.jpg?width=185&height=172&name=kerry.jpg) ### KERRY BUTTERS #### TECHNOLOGY WRITER Kerry was our technology writer. She was passionate about the written word and all things technology related. Sadly she passed away in February 2016 after a courageous battle with cancer. Read our tribute to Kerry here. ![kylie.jpg](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/roelen.jpg?width=185&height=172&name=roelen.jpg) ### ROELEN FERNANDEZ #### INBOUND MARKETING ASSOCIATE Roelen creates, edits and tailors content for outreach and content marketing campaigns as well as social presence management. She likes poetry, loves blues, and considers Hieronymus Bosch (the LAPD police) her hero. ## XEN IS BEING USED BY HIGH PERFORMING FIRMS ![Acuity.png](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/logo1.png?width=201&name=logo1.png "Acuity.png") ![Bna.png](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/logo2.png?width=200&name=logo2.png "Bna.png") ![Ap.png](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/logo3.png?width=193&name=logo3.png "Ap.png") ![Hpc1.png](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/logo4.png?width=201&name=logo4.png "Hpc1.png") ![bklack-arrow.png](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/bklack-arrow.png?width=28&name=bklack-arrow.png "bklack-arrow.png") NEED HELP? 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